Discovery Club 1080 – Livin’ The Dream
Discovery HD Theater was looking for new exciting and inviting HD content. We helped them create the Club 1080 concept. The idea was to join the club and become a fan of Discovery online, onsite and on HD 1080i TV. The contest was online – write us your best reason that we should pick you to win a trip to Mike Wiegele Heli Skiing. We brought 30 clients and Discovery folks up to Mike Wiegele to witness the production and thank them for great business and we filmed the 1 hour HD special Livin’ the Dream all at the same time. The program is still running on Discovery’s HD Theater today.
- Video Production
- Project Management
Charles Schwab Loyalty Programs
In 2000 Charles Schwab was interested in creating a promotional program to grow new business. We helped introduce an “Invest with Schwab and ski for free campaign”. This program grew into the golf audience with an “Invest with Schwab and golf for free”. We negotiated a reduced lift ticket and golf round rate at over 100 top resorts around the country and introduced hot products at various levels of investments (like skis and goggles). After a few successful years the program switched gears and became a loyalty program – thanking the past and present loyal customers for their business. This program grew and ran successfully for 8 years.
Universal Sports Watch and Win
Universal Sports partnered with NBC as the home of Olympic Winter Sports Programming. They had great content and programming but needed to spread the word. We created a “watch and win” program and promoted it on partner websites, endemic publications and events. We brought in the key products in the sport and promoted authentic athlete gear. The program was successful in skiing and has now become a model for other sports.
High Sierra Winter Press Retreat
High Sierra makes great bags, packs, luggage and all things that carry. Last year they introduced a new heli pack and wanted to get the word out. We helped them create a fun day retreat cat skiing in Colorado and invited the key outdoor press. The event was a success and the pack was a hit with great reviews coming out this fall.
POC – Colorado Sales
It’s time to sell Winter and Summer ski and bike helmets and body armor in Colorado! Busy with this new brand, we are excited to dig deep into the snow sports industry and sell a great, safe and very cool product to riders, freeskiers, racers, recreational skiers, kids, moms and dads.
Universal Sports – Promotional Marketing
It’s the Countdown to Vancouver! We just finished up the bike season with viewing parties for the Tour of Spain and onsite promotions at the Interbike Trade Show is Las Vegas and now focusing on the 2010 Countdown to Vancouver Campaign. We are helping Universal Sports with all their Winter Sports marketing programs from Watch and Win programs to onsite sampling, viewing parties and more.
